SeaDeked SUP Rack #takeyourboards

(null)_2Tim Wilhelm with Florida Boyz Concepts, Inc. came up with a new use for SeaDek on his innovate board racks.

“Our board rack products are designed for center console and other sport fishing/family style boats utilizing pre-existing fishing rod holders! These racks were designed to solve the problem of boards lying on the floor of your boat.  Now you can securely take your boards with you, while keeping your boat organized.  You will have more fun with family and friends when you Take Your Boards.”

-TakeYourBoards Family

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The Aqua Camo over Bimini Blue SeaDek featured on the board racks helps protect your boards from dings and scratches while loading, unloading and traveling.(null)IMG_0500To learn more about these new SUP racks, visit www.takeyourboards.com and www.suprack.com.

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SeaDek Booth 156 at the Tampa Boat Show

Swing by the Progressive® Insurance Tampa Boat Show to check out some custom SeaDek on this Skeeter Boat (http://www.skeeterboats.com/) fabricated and installed by SeaDek Certified Fabricator, Castaway Customs. There will be many other #SeaDeked boats on site as well. Castaway Customs will be at booth #156 so stop by and say hello to our West Coast rep Alex and check out the SeaDek products.
12087212_10153564687295772_4165311466710867895_oPlease visit their website http://www.castawaycustoms.com/ or check them out on FaceBook: https://www.facebook.com/Castaway-Customs-173312190771/timeline/

About the Progressive® Insurance Tampa Boat Show: http://www.tampaboatshow.com/

More about SeaDek Marine Products: http://www.seadek.com/

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Puzzle Piece SeaDek Hobie Kayak Kit

Hobie 5 Here’s a custom kayak traction kit we made for our friends Mark and Nathanial. As one of our youngest anglers, Nathanial loves fishing and spending time with his dad out on the water. This special, one-of-a-kind kit was made to fit a 2015 Pro Angler 14 and has a routed puzzle piece design and multi-colored SeaDek logo that pays homage to the autism logo.Hobie3 Hobie4Here are a couple pictures Mark sent us after the installation. This Pro Angler looks awesome with its custom Bimini Blue over Black traction kit. Great job on the install Mark!Hobie1Hobie2To order a custom kit for your 2015 Pro Angler 14, contact customer service at customerservice@seadek.com or 321-632-4466. Reference part number 21166. *The multi-colored SeaDek logo is a swap out prototype and not yet available for order.

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Central Florida Offshore Anglers & CFOA Marine Foundation Auction

The Annual CFOA Auction will be held on November, 9th and is open to the public. A number of great products including SeaDek Helm Station Pads, Step Kits and apparel will be auctioned off at the event to help raise money for the CFOA and CFOA Marine Foundation.

CFOA Ad-Oct2015 copy

CFOA Mission Statement
Provide angling education and a forum to our members for promoting family participation and friendly activities while respecting the need to conserve our angling resources. Encourage and assist members to promote sport fishing and expand the knowledge of others. Actively work with others to protect our angling resources in Florida and the Atlantic Coast.

www.mycfoa.com
https://www.facebook.com/Centralfloridaoffshoreanglers

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Volusia County Sheriff’s Department

Here’s a custom Helm Station Pad we made for Jim of the Volusia County Sheriff’s Department. This Storm Gray over Black pad is 13mm thick with an embossed finish, and features a custom routed logo.

sheriff2_smallsheriff4_smallSeaDek Anti-fatigue Helm Station Pads provide the utmost of comfort while standing for long hours on the water. Made from closed-cell EVA material, these pads feature 13mm foam that absorbs impact and a brushed or embossed surface with exceptional non-skid characteristics to provide safety and stability.

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Stock helm station pads are available in a variety of colors on our webstore: www.seadek.com/c-11-helm-station-pads.aspx.

For additional color combinations, sizes and custom logos, please contact customer service at customerservice@seadek.com or 321-632-4466.

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NuCanoe Frontier 12 Prototype SeaDek Kit

Check out the prototype kit we made for the NuCanoe Frontier 12 (www.nucanoe.com)!

NuCanoe Frontier 12This kayak traction kit is 6mm Mocha over Beach Sand with a brushed finish and custom graphics.

Nucanoe Before and After_small NuCanoe1_small NuCanoe2_small NuCanoe3_small NuCanoe4_small

Keep an eye out for the storm gray and army camo stock versions of this NuCanoe Frontier kit to be added to our webstore in the near future: www.seadek.com/c-97-kayak-non-skid-pads.aspx

For additional color options and custom logo work, please contact customer service at customerservice@seadek.com or 321-632-4466. Reference part number: 21230.

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Kayak Fishing ClassicS – Weedon Island Classic

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Kayak Fishing ClassicS (www.kayakfishingclassics.com) just wrapped up their tournament series and national championship qualifier with the Weedon Island Classic last weekend. Here’s a recap of the tournament:
SeaDek provided custom kayak kits for Ocean Kayak and Old Town prize kayaks throughout the series.
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*The Kayak Fishing ClassicS logos are laser treatment prototypes and not yet available for order.
For more information on Kayak Fishing ClassicS visit: www.kayakfishingclassics.com.
To order a stock kayak kit in storm gray or army camo, visit our webstore: www.seadek.com/c-97-kayak-non-skid-pads.aspx.
For additional color options, custom logo work or models not currently featured online, please contact customer service at customerservice@seadek.com or 321-632-4466.
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SeaDek is Hiring!

Human Resource Specialist:
Manage payroll. Interview, hire, and correspond with all job applicants. Manage time of employees and labor reports as well as personal information. Assists with booking keeping, as needed.
Please email resume to jobs@seadek.com
sales representative

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SeaDek and Gaff Magazine

Here are a few photos from our buddies over at Gaff Magazine (http://www.gafflife.com/). If you are considering adding SeaDek to your boat please contact one of our Certified Fabricators: http://www.seadek.com/t-authorized-installers.aspx . DOn’t have a Certified Fabricator in your area? Just contact our customer service department and they’ll get you #SeaDeked, 888-964-6860 or customerservice@seadek.com

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Boating Industry Magazine Movers & Shakers 2015

Jonathan Sweet, Editor in Chief
September 15, 2015
Filed under Features, In This Issue

We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to improve the boating industry.

Here are seven more individuals – and one family – that are working to shake up the industry. From tackling the invasive species challenge to taking on the country’s changing demographics, these leaders are working to advance their organizations and the entire industry.

Growth culture
Serenity Gardner
COO, SeaDek Marine Products
Rockledge, Fla.

As the Great Recession hit and left the boating industry reeling, SeaDek found itself facing a major challenge.

SeaDek’s business was heavily dependent on OEMs, so with boat builders throughout the industry cutting back or going bankrupt, the company was especially vulnerable.

The SeaDek team began developing aftermarket programs and focusing on direct consumer marketing. Now, the sales mix is only about 50 percent OEM, with the rest coming from sales through retailers, custom projects and more.

SerenityGardnerA strong brand not only has helped with direct sales, but also helps to drive consumer demand for the product from boat builders, said chief operating officer Serenity Gardner.

“We have a pretty powerful marketing machine over here,” Gardner said. “A lot of effort goes into creating a brand identity and getting people to buy into that, creating an emotional attachment to the brand.”

With average annual growth of 50 percent over the last five years, much of Gardner’s focus has been on “how to not only scale up, but scale up well.”

One important factor has been keeping the manufacturing in the United States, with the company employing 70 people at its Florida factory – a workforce that has doubled in the last 18 months.

“It helps us better control our quality,” Gardner said. “It’s important to us when we’re going to put the SeaDek name on it that we can stand behind that. It also allows us to push innovation because we’re producing the product here, we’re very intimately involved in the production.”

SeaDek also become ISO certified in 2013, giving the company a framework for replicating its success. The company also cross trains all of its employees, so everyone understands what goes into the different jobs and products.

“Every single person who comes in here has to spend time on the production floor,” Gardner said. “They get to be intimately familiar with every process that we have.”

The latest innovation is certified fabricator and certified installer programs. SeaDek held its first certified fabricator course earlier this year for companies that have CNC machines and can cut and install the products and are trained to meet SeaDek’s level of quality. The first certified installer class is planned for this fall for individuals that want to learn how to install the product, but will work through SeaDek or certified fabricators to get the product.

FULL ARTICLE HERE: http://www.boatingindustry.com/features/2015/09/15/boating-industrys-2015-bold-moves/

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