Kayak Fishing ClassicS – Weedon Island Classic

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Kayak Fishing ClassicS (www.kayakfishingclassics.com) just wrapped up their tournament series and national championship qualifier with the Weedon Island Classic last weekend. Here’s a recap of the tournament:
SeaDek provided custom kayak kits for Ocean Kayak and Old Town prize kayaks throughout the series.
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*The Kayak Fishing ClassicS logos are laser treatment prototypes and not yet available for order.
For more information on Kayak Fishing ClassicS visit: www.kayakfishingclassics.com.
To order a stock kayak kit in storm gray or army camo, visit our webstore: www.seadek.com/c-97-kayak-non-skid-pads.aspx.
For additional color options, custom logo work or models not currently featured online, please contact customer service at customerservice@seadek.com or 321-632-4466.
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SeaDek is Hiring!

Human Resource Specialist:
Manage payroll. Interview, hire, and correspond with all job applicants. Manage time of employees and labor reports as well as personal information. Assists with booking keeping, as needed.
Please email resume to jobs@seadek.com
sales representative

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SeaDek and Gaff Magazine

Here are a few photos from our buddies over at Gaff Magazine (http://www.gafflife.com/). If you are considering adding SeaDek to your boat please contact one of our Certified Fabricators: http://www.seadek.com/t-authorized-installers.aspx . DOn’t have a Certified Fabricator in your area? Just contact our customer service department and they’ll get you #SeaDeked, 888-964-6860 or customerservice@seadek.com

IMG_20130720_121601_031IMG_20141027_105814_265IMG_20141027_105644_673

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Boating Industry Magazine Movers & Shakers 2015

Jonathan Sweet, Editor in Chief
September 15, 2015
Filed under Features, In This Issue

We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to improve the boating industry.

Here are seven more individuals – and one family – that are working to shake up the industry. From tackling the invasive species challenge to taking on the country’s changing demographics, these leaders are working to advance their organizations and the entire industry.

Growth culture
Serenity Gardner
COO, SeaDek Marine Products
Rockledge, Fla.

As the Great Recession hit and left the boating industry reeling, SeaDek found itself facing a major challenge.

SeaDek’s business was heavily dependent on OEMs, so with boat builders throughout the industry cutting back or going bankrupt, the company was especially vulnerable.

The SeaDek team began developing aftermarket programs and focusing on direct consumer marketing. Now, the sales mix is only about 50 percent OEM, with the rest coming from sales through retailers, custom projects and more.

SerenityGardnerA strong brand not only has helped with direct sales, but also helps to drive consumer demand for the product from boat builders, said chief operating officer Serenity Gardner.

“We have a pretty powerful marketing machine over here,” Gardner said. “A lot of effort goes into creating a brand identity and getting people to buy into that, creating an emotional attachment to the brand.”

With average annual growth of 50 percent over the last five years, much of Gardner’s focus has been on “how to not only scale up, but scale up well.”

One important factor has been keeping the manufacturing in the United States, with the company employing 70 people at its Florida factory – a workforce that has doubled in the last 18 months.

“It helps us better control our quality,” Gardner said. “It’s important to us when we’re going to put the SeaDek name on it that we can stand behind that. It also allows us to push innovation because we’re producing the product here, we’re very intimately involved in the production.”

SeaDek also become ISO certified in 2013, giving the company a framework for replicating its success. The company also cross trains all of its employees, so everyone understands what goes into the different jobs and products.

“Every single person who comes in here has to spend time on the production floor,” Gardner said. “They get to be intimately familiar with every process that we have.”

The latest innovation is certified fabricator and certified installer programs. SeaDek held its first certified fabricator course earlier this year for companies that have CNC machines and can cut and install the products and are trained to meet SeaDek’s level of quality. The first certified installer class is planned for this fall for individuals that want to learn how to install the product, but will work through SeaDek or certified fabricators to get the product.

FULL ARTICLE HERE: http://www.boatingindustry.com/features/2015/09/15/boating-industrys-2015-bold-moves/

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Kayak Angler – SeaDek

Check out the Fall Issue of Kayak Angler Magazine:
www.rapidmedia.com/home/root/kayak-angler-magazine/read-current-issue.html
There’s a great SeaDek mention on page 41 from our friend Ric.

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13134615974_45216d160e_o NuCanoe Frontier 12 PA17 stock

To order a stock kayak kit in Storm Gray or Army Camo, visit: www.seadek.com/c-97-kayak-non-skid-pads.aspx. Can’t find your make and model or looking for custom colors? Please contact customer service at customerservice@seadek.com or 321-632-4466.

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Visit SeaDek at IBEX 2015 – Booth 1811

IBEX2IBEX 2015 will be held next week in Louisville, KY. With 5,000+ marine industry professionals and 50+ countries represented, IBEX (International Boatbuilders’ Exhibition & Conference) is THE show for boat building manufacturers and suppliers. SeaDek will once again be exhibiting their line of innovative non-skid products. Please visit them at booth #1811 and check out the SeaDek Nautique G23 at the main entrance. If you are an OEM and would like to schedule an appointment please emailchuckyates@seadek.com. Product samples and information will be available throughout the show.
Trade Show Details
IBEX 2015
September 15-17, 2015
Kentucky Exposition Center
937 Phillips Lane
Louisville, KY USA 40209
 
About SeaDek Marine Products 
SeaDek has the production capacity to deliver your products on time, the material quality to meet or exceed expectations and the R&D capabilities to offer new designs and materials so that your brand can stand out from the pack.

At SeaDek we do not imitate, we innovate! 

As the first to market and marine industry leader, SeaDek (http://www.seadek.com/) non-skid, closed cell EVA products offer safe and comfortable alternatives to molded in non-skid, paint-on textures, boat carpet and other marine traction products currently available. Made in the USA from UV protected non-absorbent foam, SeaDek features innovative, textured surface patterns for enhanced non-slip characteristics. Formulated with a 3M™ acrylic based high-bond pressure sensitive adhesive, SeaDek’s robust, peel-and-stick application makes it easy to install and requires no mounting of hardware. Easy to clean and stain resistant, SeaDek also provides protection for boat surfaces, especially in high traffic areas. Other benefits that SeaDek offers include:
  • Exceptional traction even when wet
  • Unparalleled comfort when standing, walking or leaning on boat surfaces
  • Shock absorption, which decreases fatigue
  • Protection for boat surfaces against scratches, chips and dents
  • Noise reduction characteristics – ideal for fishermen
SeaDek can be tailored to fit a wide variety of application on just about any type of boat, including: sports & commercial fishing boats, flats boats, sailboats, ski boats, commercial marine craft, house boats, personal water craft, towboats and more. If you have a boat, you have a place for SeaDek.

IBEX_2015_1811_SeaDek

 

For more information about IBEX please visit their website at: http://www.ibexshow.com/
Stay tuned to our Flickr page for photos from the show: www.flickr.com/photos/seadek.

For information on SeaDek products, please visit our website at www.seadek.com.
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SeaDek Becomes An Employee Owned Company

Rockledge, FL, August 9, 2015  SeaDek Marine Products, an industry leader in innovative marine non-skid products, has announced that they have become an Employee Owned Company.

ESOP_SeaDek_Linked_001With the help of The Menke Group, the principal owners of SeaDek; Kurt Wilson, Jim Wilson, Jason Gardner and Chuck Yates, have extended ownership to over seventy full-time staff members through the implementation of an Employee Stock Ownership Plan (ESOP).

In addition to helping create financial security for employees, the plan is designed to encourage and reward increased employee productivity and efficiency. According to The Menke Group, a 5% or 10% increase in individual employee productivity can result in increasing company profitability by 50% or more. The ESOP creates a direct link between employee productivity and employee benefits.

“In the earliest days of SeaDek it was an entrepreneurial spirit that drove us to change the way boaters connect with their boats,” said Kurt Wilson, company president. “We’ve worked hard to foster that same spirit in our employees so they’re committed to the ongoing problem-solving process that is at the core of any growing business. We let them be creative in their work and then take responsibility for it. It’s worked well for us and our people take great pride in what they do. Now, we’re taking idea of employee entrepreneurship to its full expression. We’re giving everyone in the company an ownership stake in SeaDek. It’s a very exciting time for us.”

About SeaDek
SeaDek Marine Products is the leading manufacturer of a range of EVA non-skid products for marine and water-sports use. Made in the U.S.A., SeaDek is a viable alternative to carpet and molded-in nonskid products. The company’s line of products are targeted to OEM boat builders, resellers and end-users, including well-known boat manufacturers such as Sea Ray Boats, Nautique Boats, Monterey Boats, Yamaha Boats and others. The company saw early success manufacturing cutting-edge surf products and nonskid traction pads, including X-Trak® Surf Traction and K-Grip®, a line of pads designed for world champion surfer Kelly Slater. The company later expanded its product offerings to the marine industry thanks to their innovations in marine-grade EVA decking materials. 

In 2014, SeaDek moved from its original 17,000 square foot building into their current 72,000 square foot facility. An economic recovery in the marine industry has helped them create steady growth, bringing jobs and opportunities to the communities along Florida’s Space Coast.

About ESOPs (Employee Stock Ownership Plan):
“ESOP” is an acronym that stands for Employee Stock Ownership Plan. Technically, the Plan is operated or administered pursuant to a tax-exempt Trust, referred to as ESOT, Employee Stock Ownership Trust. Accordingly, the Plan is alternatively referred to as the ESOP or the ESOT.

The purpose of an ESOP is to enable employees to acquire beneficial ownership in their Company without having to invest their own money.

The Plan is also a tax-exempt entity for Federal and state corporate income tax purposes. This enables the Company to make cash and/or Company stock contributions to the Trust, which are used to acquire stock of the Company on behalf of its employees. The advantage of the ESOP is that employees are able to acquire this stock without paying a current income tax on the stock. Again, this results from the fact that the contribution is made entirely by the Company and is not taxed to employees personally as it is allocated. The advantage to the Company is that the ESOP makes pre-tax dollars available to finance Company growth and/or to create ownership liquidity at the time of retirement. Because employees are not taxed currently on the stock which is acquired for their benefit, they are able to acquire up to twice the amount of stock which they could acquire if a Trust arrangement were not used. That is, if shares of stock were issued to an employee by the Company, that employee would be taxed currently on the value of those shares. Also, if an employee buys stock directly from the Company or other shareholders, that employee is using “after-tax” funds rather than pre-tax dollars. The use of a Trust eliminates this tax problem since the Trust is not taxable and frees employees from income tax liability until the shares are distributed. 

The Oakland, California-based think tank National Center for Employee Ownership estimates that there are approximately 11,300 employee stock ownership plans for over 13 million employees in the United States. Notable U.S. employee-owned corporations include the 150,000 employee supermarket chain Publix Supermarkets, Hy-Vee, McCarthy Building Company, environmental consulting firm Citadel Environmental Services, Inc., the craft brewery New Belgium Brewery, and photography studio company Lifetouch. Today, most private U.S. companies that are operating as ESOPs are structured as S corporation ESOPs (S ESOPs).

 

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Visit SeaDek at Surf Expo – Booth 338

Surf ExpoSurf Expo 2015 will be going down this week in Orlando, Florida at the Orange County Convention Center. SeaDek will be located in the Wake section of the show at booth 338. Stop by and say hello to the crew and see what’s new for 2016. We’ll also have a one of a kind Custom SeaDek SUP kit on display at the front entrance display.

In addition to the booth display you’ll also be able to see us at the Alliance Wake Lounge, booth 118. Check out the custom Yeti Cooler tops we made for this year’s Beer and Premiers. Learn more: http://www.alliancewake.com/

RDI will have SeaDek SUP traction kits on sale and for display at their booth 969. Check out their website: http://www.rdistributing.com/

The Wake section of Surf Expo continues to grow and there will be some incredible boats on display. SeaDek products are featured on all of the leading makes and models. At this show you’ll have a great opportunity to touch and feel all of the SeaDek options.

Trade Show Details
Surf Expo 2015
September 10-12, 2015
Thur & Fri: 9 am – 6 pm
Saturday: 9 am – 4 pm
Orange County Convention Center
SOUTH HALL AGAIN!
9899 International Drive
Orlando, Florida 32819

Seadek_SurfExpo_2015_001About SeaDek Marine Products
As the marine industry leader, SeaDek non-skid, closed cell EVA products offer safe and comfortable alternatives to molded in non-skid, paint-on textures, boat carpet and other marine traction products currently available. Made in the USA from UV protected non-absorbent foam, SeaDek features innovative, textured surface patterns for enhanced non-slip characteristics. Formulated with a 3M™ acrylic based high-bond pressure sensitive adhesive, SeaDek’s robust, peel-and-stick application makes it easy to install and requires no mounting of hardware. Easy to clean and stain resistant, SeaDek also provides protection for boat surfaces, especially in high traffic areas. Other benefits that SeaDek offers include:

  • Exceptional traction even when wet

  • Unparalleled comfort when standing, walking or leaning on boat surfaces

  • Shock absorption, which decreases fatigue

  • Protection for boat surfaces against scratches, chips and dents

  • Noise reduction characteristics – ideal for fishermen

SeaDek can be tailored to fit a wide variety of application on just about any type of boat, including: sports & commercial fishing boats, flats boats, sailboats, ski boats, commercial marine craft, house boats, personal water craft, towboats and more. If you have a boat, you have a place for SeaDek.

Stay tuned to our Flickr page for photos from the show: www.flickr.com/photos/seadek.For more information about Surf Expo 2015 please visit their website at: http://www.surfexpo.com/.

For information on SeaDek products, please visit our website at www.seadek.com.

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Zeus – SeaDek Dog

Meet Zeus. An avid kayak angler, Zeus enjoys riding on the bow of his Hobie Revo 13 while his buddy Kyle fishes. Since the surface of his kayak is slick, Zeus was having a hard time staying on, and was constantly slipping in to the water. Luckily, Kyle thought of the perfect solution to keep Zeus on board. SeaDek!

Zeus before_smallKyle had a custom SeaDek kit made to keep Zeus from slipping into the water. This 23mm Dark Gray over Aqua Camo kit is 23mm thick, and routed down to about 5mm to provide a space for Zeus to sit and a lip around the edge of the pads to ensure that he stays on board.
Zeus 2_smallNot only do these pads provide stability with their exceptional non-skid characteristics, they also provide comfort for long hours on the water.

Zeus 5_smallZeus 1_smallZeus 3_smallNow Zeus can enjoy fishing with Kyle without slipping of the kayak.

Zeus 4_small

Stock SeaDek kayak kits are available for order on our webstore: www.seadek.com/c-97-kayak-non-skid-pads.aspx.

To order a custom kit, please contact customer service at customerservice@seadek.com or 321-632-4466. Reference part number: 21196-80518.

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Overcoming Chinese Copyright Infringement the SeaDek Way

Rockledge, FL (September 3, 2015) – A copyright is supposed to protect images and content that a business creates, whether this content is their work (as in magazines or newspapers – online or on websites) or is used to promote their work (the promotional material a company creates).  Unfortunately, as the internet has grown and developing countries have connected, copyright infringement has proliferated and become a common challenge.

Seadek_Copyright_001

Book publishers don’t bother pursuing legal action against websites that offer free downloads of their books because of the sheer volume of illegal download sites. Musicians have gotten used to having their new releases pirated. Companies and entrepreneurs, particularly those that don’t have on-staff legal teams, feel helpless to prevent foreign companies from using their materials. Though what would happen if a U.S. company decided to pursue these cases? What if a copyright infringement case could actually have a happy ending?

That’s what happened with SeaDek Marine Products, a U.S. manufacturer of EVA (ethylene vinyl acetate) foam material used for non-skid pads on boats and personal watercraft of all kinds. The material is similar in nature to sheet foam used to make sandals and flip-flops.

This raw material is imported from suppliers overseas. SeaDek laminates different colors together to create patterns, adds textured patterns to the surface, applies 3M™ acrylic-based high-bond pressure sensitive adhesive to the back, and routes patterns and text into the foam using CNC machines.

The company’s products and customers fall into several categories, including OEM boat manufacturers who use it on their high-end vessels, boat owners who order customized products, boat shops and distributors who sell SeaDek materials at retail, and sheet material for SeaDek Certified Fabricators and Installers worldwide.

“We’ve been manufacturing high quality marine-related products in the U.S. for several decades and we’ve been ripped off, stolen from, and generally infringed upon in just about every way possible,” said Jason Gardner, the company’s Vice President of Marketing and Advertising and one of the owners. “One knock-off manufacturer even went as far as to copy and paste all of the text from our website onto theirs and simply change the company name and contact information. When it comes to copyright and patent protection overseas, China in particular, we’ve always viewed it as a bit of a lost cause.”

Much of what you hear and read in the media would have you believe that China is a lawless land with no legal recourse for injustices in the market place and no desire or perceived need for reform. Anonymous Chinese companies have indeed stolen copyrighted material, pirated movies and games, and generally ignored violation enforcement of intellectual property rights and established patents for decades.

A few months back, while doing a weekly SEO Analysis, the SeaDek marketing team happened across a company that had taken copyrighted photos directly from the SeaDek website and used them on their own. The company, a Chinese manufacturing company that produced a low-quality version of the raw materials used in SeaDek’s products, had stolen their copyrighted materials.

“My first feelings were helplessness and anger,” Gardner explained. “Chinese companies steal copyrighted material every day and now it was happening to us. What recourse did we have against this company thousands of miles away in a country that doesn’t value intellectual property rights?”

Gardner shared his findings with his business partners and forwarded the information on to an attorney. No one expressed much hope of remedying the situation.

In a twist of irony, one week later Gardner got an email from the same company, trying to sell him their products using SeaDek’s copy and images.

“I can only assume that this was a blanket email they sent to a list of potential customers in the marine industry,” he said. “The person sending the email probably had no idea that the person building the website had stolen the images they were using to sell their services and creating the perception that they were already manufacturing finished goods like ours. Once they had a potential customer then they would try to actually produce a knock-off version.”

Gardner decided to take this one on. He went to work researching copyright infringement in China and was pleasantly surprised. He found that China has been cracking down on copyright infringement cases, even sending some violators to jail. For example, Zhou Zhiquan, the CEO of a pirated movie website, was sentenced to five years of imprisonment with a fine of one million Yuan, the equivalent of 160,000 American dollars.

Gardner also found several articles featuring Chinese copyright infringement cases in the news. The Chinese Ministry of Industry and Information Technology and the American Embassy in Beijing both have helpful information on their websites. He dug up the name of the Deputy Director of the Chinese Telecommunication Administration, Li Xiangning.

Gardner formulated a courteous email, thanking the infringing company representative for taking the time to share their products and services. “I told them that our business and legal representatives in China had planned to contact them that same week and I was happy that their email had given me the opportunity to speak with them directly.”

He told them about the theft of SeaDek’s copyrighted images and wording, giving them an ultimatum. If they didn’t immediately remove the copyrighted material from their website and all marketing material, SeaDek’s legal team would file a formal complaint under article 5 of The Copyright Law of the People’s Republic of China pertaining to copyright infringement. He referenced Government and diplomatic websites in the correspondence, particularly fdi.gov.cn, a financial website and the international copyright pages of the U.S. Embassy in Beijing’s website. He also specifically mentioned Mr. Li Xiangning.

“Their response was swift and surprising,” Gardner explained. “Within 12 hours, I had received a formal apology from the company and they acknowledged the violation of our copyrights. They also completely removed of all of our images from their website, along with several that I assume belonged to other U.S. companies. Surprisingly, they even told me how seriously they considered violations of this sort and promised that they would never do such a thing again.”

While Gardner knows that this one incident isn’t enough to signify a sea change in the behavior of Chinese companies, it points to a reason for companies like his to attempt to address copyright infringement when they see it. While movies will continue to be pirated, copyrighted images will continue to be stolen and patents will continue to be infringed, it may be best to not simply “give up” in the face of violations.

It seems that China’s communist government is going after violators and this activity may send ripples throughout the country’s business community. If the government in Beijing stops turning a blind eye to this type of infringement, we can only hope that more changes will follow.

***end***
Sources:

 

For further information, contact Jason Gardner at 321-632-4466 orpromotions@seadek.com

 

#SeaDek #SeaDeked

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