Central Florida Offshore Anglers & CFOA Marine Foundation Auction

The Annual CFOA Auction will be held on November, 9th and is open to the public. A number of great products including SeaDek Helm Station Pads, Step Kits and apparel will be auctioned off at the event to help raise money for the CFOA and CFOA Marine Foundation.

CFOA Ad-Oct2015 copy

CFOA Mission Statement
Provide angling education and a forum to our members for promoting family participation and friendly activities while respecting the need to conserve our angling resources. Encourage and assist members to promote sport fishing and expand the knowledge of others. Actively work with others to protect our angling resources in Florida and the Atlantic Coast.


Posted in anti fatigue mat, Custom SeaDek, Fishing with SeaDek, marine nonskid, marine products, no slip seadek, seadek, SeaDek Marine Products | Tagged , , , , , , , , , , , | Comments Off on Central Florida Offshore Anglers & CFOA Marine Foundation Auction

Volusia County Sheriff’s Department

Here’s a custom Helm Station Pad we made for Jim of the Volusia County Sheriff’s Department. This Storm Gray over Black pad is 13mm thick with an embossed finish, and features a custom routed logo.

sheriff2_smallsheriff4_smallSeaDek Anti-fatigue Helm Station Pads provide the utmost of comfort while standing for long hours on the water. Made from closed-cell EVA material, these pads feature 13mm foam that absorbs impact and a brushed or embossed surface with exceptional non-skid characteristics to provide safety and stability.


Stock helm station pads are available in a variety of colors on our webstore: www.seadek.com/c-11-helm-station-pads.aspx.

For additional color combinations, sizes and custom logos, please contact customer service at customerservice@seadek.com or 321-632-4466.

Posted in anti fatigue mat, Custom SeaDek, marine nonskid, marine products, no slip seadek, seadek, SeaDek Marine Products | Tagged , , , , , , , , , , | Comments Off on Volusia County Sheriff’s Department

NuCanoe Frontier 12 Prototype SeaDek Kit

Check out the prototype kit we made for the NuCanoe Frontier 12 (www.nucanoe.com)!

NuCanoe Frontier 12This kayak traction kit is 6mm Mocha over Beach Sand with a brushed finish and custom graphics.

Nucanoe Before and After_small NuCanoe1_small NuCanoe2_small NuCanoe3_small NuCanoe4_small

Keep an eye out for the storm gray and army camo stock versions of this NuCanoe Frontier kit to be added to our webstore in the near future: www.seadek.com/c-97-kayak-non-skid-pads.aspx

For additional color options and custom logo work, please contact customer service at customerservice@seadek.com or 321-632-4466. Reference part number: 21230.

Posted in Custom SeaDek, Fishing with SeaDek, Kayak products, Kayaks, marine nonskid, marine products, no slip seadek, seadek, SeaDek Marine Products | Tagged , , , , , , , , , , , , , | Comments Off on NuCanoe Frontier 12 Prototype SeaDek Kit

Kayak Fishing ClassicS – Weedon Island Classic

Kayak Fishing ClassicS (www.kayakfishingclassics.com) just wrapped up their tournament series and national championship qualifier with the Weedon Island Classic last weekend. Here’s a recap of the tournament:
SeaDek provided custom kayak kits for Ocean Kayak and Old Town prize kayaks throughout the series.
Jarrod_KFC KFC_small
*The Kayak Fishing ClassicS logos are laser treatment prototypes and not yet available for order.
For more information on Kayak Fishing ClassicS visit: www.kayakfishingclassics.com.
To order a stock kayak kit in storm gray or army camo, visit our webstore: www.seadek.com/c-97-kayak-non-skid-pads.aspx.
For additional color options, custom logo work or models not currently featured online, please contact customer service at customerservice@seadek.com or 321-632-4466.
Posted in Custom SeaDek, Fishing with SeaDek, Kayak products, Kayaks, marine nonskid, marine products, no slip seadek, seadek, SeaDek Marine Products | Tagged , , , , , , , , , , , | Comments Off on Kayak Fishing ClassicS – Weedon Island Classic

SeaDek is Hiring!

Human Resource Specialist:
Manage payroll. Interview, hire, and correspond with all job applicants. Manage time of employees and labor reports as well as personal information. Assists with booking keeping, as needed.
Please email resume to jobs@seadek.com
sales representative

Posted in marine nonskid, SeaDek Marine Products | Tagged , , , | Comments Off on SeaDek is Hiring!

SeaDek and Gaff Magazine

Here are a few photos from our buddies over at Gaff Magazine (http://www.gafflife.com/). If you are considering adding SeaDek to your boat please contact one of our Certified Fabricators: http://www.seadek.com/t-authorized-installers.aspx . DOn’t have a Certified Fabricator in your area? Just contact our customer service department and they’ll get you #SeaDeked, 888-964-6860 or customerservice@seadek.com


Posted in Custom SeaDek, SeaDek Marine Products | Tagged , , , , , , , , | Comments Off on SeaDek and Gaff Magazine

Boating Industry Magazine Movers & Shakers 2015

Jonathan Sweet, Editor in Chief
September 15, 2015
Filed under Features, In This Issue

We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to improve the boating industry.

Here are seven more individuals – and one family – that are working to shake up the industry. From tackling the invasive species challenge to taking on the country’s changing demographics, these leaders are working to advance their organizations and the entire industry.

Growth culture
Serenity Gardner
COO, SeaDek Marine Products
Rockledge, Fla.

As the Great Recession hit and left the boating industry reeling, SeaDek found itself facing a major challenge.

SeaDek’s business was heavily dependent on OEMs, so with boat builders throughout the industry cutting back or going bankrupt, the company was especially vulnerable.

The SeaDek team began developing aftermarket programs and focusing on direct consumer marketing. Now, the sales mix is only about 50 percent OEM, with the rest coming from sales through retailers, custom projects and more.

SerenityGardnerA strong brand not only has helped with direct sales, but also helps to drive consumer demand for the product from boat builders, said chief operating officer Serenity Gardner.

“We have a pretty powerful marketing machine over here,” Gardner said. “A lot of effort goes into creating a brand identity and getting people to buy into that, creating an emotional attachment to the brand.”

With average annual growth of 50 percent over the last five years, much of Gardner’s focus has been on “how to not only scale up, but scale up well.”

One important factor has been keeping the manufacturing in the United States, with the company employing 70 people at its Florida factory – a workforce that has doubled in the last 18 months.

“It helps us better control our quality,” Gardner said. “It’s important to us when we’re going to put the SeaDek name on it that we can stand behind that. It also allows us to push innovation because we’re producing the product here, we’re very intimately involved in the production.”

SeaDek also become ISO certified in 2013, giving the company a framework for replicating its success. The company also cross trains all of its employees, so everyone understands what goes into the different jobs and products.

“Every single person who comes in here has to spend time on the production floor,” Gardner said. “They get to be intimately familiar with every process that we have.”

The latest innovation is certified fabricator and certified installer programs. SeaDek held its first certified fabricator course earlier this year for companies that have CNC machines and can cut and install the products and are trained to meet SeaDek’s level of quality. The first certified installer class is planned for this fall for individuals that want to learn how to install the product, but will work through SeaDek or certified fabricators to get the product.

FULL ARTICLE HERE: http://www.boatingindustry.com/features/2015/09/15/boating-industrys-2015-bold-moves/

Posted in Marine Dealer Conference Expo, marine nonskid, marine products, SeaDek Marine Products | Tagged , , , , , , , , , , , , , , | Comments Off on Boating Industry Magazine Movers & Shakers 2015

Kayak Angler – SeaDek

Check out the Fall Issue of Kayak Angler Magazine:
There’s a great SeaDek mention on page 41 from our friend Ric.


13134615974_45216d160e_o NuCanoe Frontier 12 PA17 stock

To order a stock kayak kit in Storm Gray or Army Camo, visit: www.seadek.com/c-97-kayak-non-skid-pads.aspx. Can’t find your make and model or looking for custom colors? Please contact customer service at customerservice@seadek.com or 321-632-4466.

Posted in Custom SeaDek, Fishing with SeaDek, Kayak products, Kayaks, marine nonskid, marine products, no slip seadek, seadek, SeaDek Marine Products | Tagged , , , , , , , , , , , | Comments Off on Kayak Angler – SeaDek

Visit SeaDek at IBEX 2015 – Booth 1811

IBEX2IBEX 2015 will be held next week in Louisville, KY. With 5,000+ marine industry professionals and 50+ countries represented, IBEX (International Boatbuilders’ Exhibition & Conference) is THE show for boat building manufacturers and suppliers. SeaDek will once again be exhibiting their line of innovative non-skid products. Please visit them at booth #1811 and check out the SeaDek Nautique G23 at the main entrance. If you are an OEM and would like to schedule an appointment please emailchuckyates@seadek.com. Product samples and information will be available throughout the show.
Trade Show Details
IBEX 2015
September 15-17, 2015
Kentucky Exposition Center
937 Phillips Lane
Louisville, KY USA 40209
About SeaDek Marine Products 
SeaDek has the production capacity to deliver your products on time, the material quality to meet or exceed expectations and the R&D capabilities to offer new designs and materials so that your brand can stand out from the pack.

At SeaDek we do not imitate, we innovate! 

As the first to market and marine industry leader, SeaDek (http://www.seadek.com/) non-skid, closed cell EVA products offer safe and comfortable alternatives to molded in non-skid, paint-on textures, boat carpet and other marine traction products currently available. Made in the USA from UV protected non-absorbent foam, SeaDek features innovative, textured surface patterns for enhanced non-slip characteristics. Formulated with a 3M™ acrylic based high-bond pressure sensitive adhesive, SeaDek’s robust, peel-and-stick application makes it easy to install and requires no mounting of hardware. Easy to clean and stain resistant, SeaDek also provides protection for boat surfaces, especially in high traffic areas. Other benefits that SeaDek offers include:
  • Exceptional traction even when wet
  • Unparalleled comfort when standing, walking or leaning on boat surfaces
  • Shock absorption, which decreases fatigue
  • Protection for boat surfaces against scratches, chips and dents
  • Noise reduction characteristics – ideal for fishermen
SeaDek can be tailored to fit a wide variety of application on just about any type of boat, including: sports & commercial fishing boats, flats boats, sailboats, ski boats, commercial marine craft, house boats, personal water craft, towboats and more. If you have a boat, you have a place for SeaDek.



For more information about IBEX please visit their website at: http://www.ibexshow.com/
Stay tuned to our Flickr page for photos from the show: www.flickr.com/photos/seadek.

For information on SeaDek products, please visit our website at www.seadek.com.
Posted in anti fatigue mat, Custom SeaDek, marine nonskid, marine products, SeaDek Marine Products | Tagged , , , , , , , , , , , , , , , , | Comments Off on Visit SeaDek at IBEX 2015 – Booth 1811

SeaDek Becomes An Employee Owned Company

Rockledge, FL, August 9, 2015  SeaDek Marine Products, an industry leader in innovative marine non-skid products, has announced that they have become an Employee Owned Company.

ESOP_SeaDek_Linked_001With the help of The Menke Group, the principal owners of SeaDek; Kurt Wilson, Jim Wilson, Jason Gardner and Chuck Yates, have extended ownership to over seventy full-time staff members through the implementation of an Employee Stock Ownership Plan (ESOP).

In addition to helping create financial security for employees, the plan is designed to encourage and reward increased employee productivity and efficiency. According to The Menke Group, a 5% or 10% increase in individual employee productivity can result in increasing company profitability by 50% or more. The ESOP creates a direct link between employee productivity and employee benefits.

“In the earliest days of SeaDek it was an entrepreneurial spirit that drove us to change the way boaters connect with their boats,” said Kurt Wilson, company president. “We’ve worked hard to foster that same spirit in our employees so they’re committed to the ongoing problem-solving process that is at the core of any growing business. We let them be creative in their work and then take responsibility for it. It’s worked well for us and our people take great pride in what they do. Now, we’re taking idea of employee entrepreneurship to its full expression. We’re giving everyone in the company an ownership stake in SeaDek. It’s a very exciting time for us.”

About SeaDek
SeaDek Marine Products is the leading manufacturer of a range of EVA non-skid products for marine and water-sports use. Made in the U.S.A., SeaDek is a viable alternative to carpet and molded-in nonskid products. The company’s line of products are targeted to OEM boat builders, resellers and end-users, including well-known boat manufacturers such as Sea Ray Boats, Nautique Boats, Monterey Boats, Yamaha Boats and others. The company saw early success manufacturing cutting-edge surf products and nonskid traction pads, including X-Trak® Surf Traction and K-Grip®, a line of pads designed for world champion surfer Kelly Slater. The company later expanded its product offerings to the marine industry thanks to their innovations in marine-grade EVA decking materials. 

In 2014, SeaDek moved from its original 17,000 square foot building into their current 72,000 square foot facility. An economic recovery in the marine industry has helped them create steady growth, bringing jobs and opportunities to the communities along Florida’s Space Coast.

About ESOPs (Employee Stock Ownership Plan):
“ESOP” is an acronym that stands for Employee Stock Ownership Plan. Technically, the Plan is operated or administered pursuant to a tax-exempt Trust, referred to as ESOT, Employee Stock Ownership Trust. Accordingly, the Plan is alternatively referred to as the ESOP or the ESOT.

The purpose of an ESOP is to enable employees to acquire beneficial ownership in their Company without having to invest their own money.

The Plan is also a tax-exempt entity for Federal and state corporate income tax purposes. This enables the Company to make cash and/or Company stock contributions to the Trust, which are used to acquire stock of the Company on behalf of its employees. The advantage of the ESOP is that employees are able to acquire this stock without paying a current income tax on the stock. Again, this results from the fact that the contribution is made entirely by the Company and is not taxed to employees personally as it is allocated. The advantage to the Company is that the ESOP makes pre-tax dollars available to finance Company growth and/or to create ownership liquidity at the time of retirement. Because employees are not taxed currently on the stock which is acquired for their benefit, they are able to acquire up to twice the amount of stock which they could acquire if a Trust arrangement were not used. That is, if shares of stock were issued to an employee by the Company, that employee would be taxed currently on the value of those shares. Also, if an employee buys stock directly from the Company or other shareholders, that employee is using “after-tax” funds rather than pre-tax dollars. The use of a Trust eliminates this tax problem since the Trust is not taxable and frees employees from income tax liability until the shares are distributed. 

The Oakland, California-based think tank National Center for Employee Ownership estimates that there are approximately 11,300 employee stock ownership plans for over 13 million employees in the United States. Notable U.S. employee-owned corporations include the 150,000 employee supermarket chain Publix Supermarkets, Hy-Vee, McCarthy Building Company, environmental consulting firm Citadel Environmental Services, Inc., the craft brewery New Belgium Brewery, and photography studio company Lifetouch. Today, most private U.S. companies that are operating as ESOPs are structured as S corporation ESOPs (S ESOPs).


Posted in SeaDek Marine Products | Tagged , , , , , , , , , , | Comments Off on SeaDek Becomes An Employee Owned Company